Many artists (and folks with talent in a field) aren't good businessmen. It looks like these folks *are* middlemen, specifically advertisers. It's entirely possible that they themselves are artists *with connections* and an idea to help artists publicize themselves. But they aren't gonna do this for free, even if they call this "free art". And, any artist who has their own way of publicizing their art or otherwise has business skills doesn't need this service.
fwiw, The Free Art KS immediately reminded me of this art piece from the SFO airport:
WTF is kickstarter's problem? Exactly what is wrong with using Kickstarter as a store?
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